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5 Proven Ways To Boost Your E-commerce Website Loading Speed

How do you feel when you search for an item on Google and click on the page you think is relevant only for it to take more than five minutes before loading? Mostly, you click the red close button.

With this reality, you understand the reason why your website loading speed matters. Naturally, internet users are impatient.  Even with quality content and user-friendly features, a little delay in your website is a major frustration to the customers.  In essence, your page loading speed has an impact on your Google ranking and profitability.

Are you struggling with how to improve your e-commerce website loading speed? Worry not. Here are four proven ways of making your website to load faster:

a.    Compress your website data

The first cause of slow loading speed in website pages is large files. Most high-quality contents are 100kb and above. When you have high-quality content in your site, it means that it will take a longer duration to download them whenever a visitor browses your page. In the end, your site will delay in loading.

To solve this problem, you need to compress your large files using compression software such as Gzip.  However, it is vital to ensure that your target customers use browsers that are compatible to Gzip before configuring your website files to this zipping technology.

  1. Optimize your images

Another cause of delay in your e-commerce website is the images.  When operating an online business quality images are important. Images are your physical contact between your customer and items you are offering. So, you cannot run online store site without imageries. In this regard, you need to optimize your images for your website.

Optimizing your images means setting your image dimensions. In particular, you need to specify your image heights and width.  Doing this will facilitate the loading speed of your page as images load concurrently with another type of content on your site.  

c.    Enable caching and in-memory technologies

Enabling caching and in-memory gives browsers an opportunity to store a temporary file of your website. When a customer comes back to your site, the browsers will not have to load your site from the server. Hence, it will load faster than the first time they accessed it as your site is stored in the RAM other than in the server which enhances its performance.  

d.    Utilize the Content Delivery Network

Take it this way:

You run a manufacturing business selling a product across the country. One of your clients is in Florida, and your factory is in Chicago. Instead of your customer having to travel from Florida to Chicago, you ensure they can find your product in a store in Florida.

The same case applies here. Content Delivery Network (CDN) enables you to cache your e-commerce website content on various servers in a different location across the world. So, whenever a customer browses your site, they are served from a server near them other than from the master server. This way you eliminate the delays encountered while trying to access data from distance servers. Hence, it boosts your e-commerce loading speed.

 Conclusion

When you think of e-commerce website, loading speed should be one of your priorities. A millisecond delay on your site can result in a 2% loss in your business, and the opposite is also true. In this regard, you need to take necessary steps that will enhance your site loading speed.

These measures include but not limited to data compression, image optimization, and utilization of CDN and application of caching and in-memory technologies.